For sellers
Maximize your net proceeds.
Everything we do for sellers serves one number: what you actually walk away with. Honest pricing protects it. Skilled negotiation protects it. Cost-efficient prep protects it. Here's how.
Why "net proceeds" and not "sale price"?
Because they're not the same thing, and the gap is where sellers lose money. A high list price that goes stale, a renovation that returns sixty cents on the dollar, a repair credit conceded in a panic during the option period — none of those show up in the headline number, and all of them come out of yours.
Our sellers get the version of us that has watched this market for sixteen years: a real number backed by comps we'll show you, prep spending triaged ruthlessly, and negotiation that models every offer down to the proceeds line.
The process
Five steps, each one guarding the same number.
-
The honest number
We start with a pricing conversation built on comparable sales and current absorption — not a flattering number designed to win your listing. Overpricing costs sellers real money: the market's best offers come early, and a stale listing invites lowballs.
-
Prep that pays for itself
We walk the house and separate what moves the sale price from what just spends your money. Then our vendor network — trades we've worked with for years — handles paint, flooring, landscaping, and repairs at costs we've found run well below typical retail bids. Less spent on prep is more kept at closing.
-
A launch, not a listing
Professional photography, a property story written like our neighborhood guides, and a coordinated first weekend on market. The first ten days decide most sales, so we treat them like opening night.
-
Negotiation that protects the net
Offers aren't just prices — they're financing strength, option terms, leasebacks, and repair exposure. We've negotiated Austin contracts since 2015, and we model every offer down to your actual proceeds before you decide anything.
-
Contract to close, watched daily
Option period, appraisal, lender milestones, title. Deals die in the details, so we manage them daily and renegotiate from strength if an inspection or appraisal tries to reopen the price.
Vendor cost comparisons reflect our experience with our trade network versus retail bids our clients have received; savings vary by project and no specific amount is guaranteed.
Seller questions, straight answers
The FAQ
What is my home worth right now?
That depends on comparable sales in your immediate area over the last 90 days, current competition, and your home's condition — not on an instant online estimate. Request a valuation below and we'll prepare a real one, with the comps we used, at no obligation.
Should I renovate before selling?
Usually less than you think. Full remodels rarely return their cost at sale; paint, light fixtures, flooring repair, and landscaping usually do. We'll walk the house and tell you honestly which dollars come back and which don't.
When is the best time to list in Austin?
Spring is the deepest market, but the best time is when your home is ready and your next move is lined up. A well-prepared home in a quiet month regularly outperforms a rushed one in a busy month.
What if my home needs work I can't afford right now?
That's exactly where our vendor network earns its keep — prioritizing the few items that matter and completing them at below typical retail cost. And when selling as-is nets more than fixing, we'll show you that math too.
How do commissions work?
Compensation is negotiable and agreed in writing in your listing agreement before we begin — you'll see exactly what it is and what it covers, with no surprises. We're glad to walk through it in the first conversation.
Do you buy houses or make instant offers?
No. iBuyer convenience is real, but it's typically paid for out of your proceeds. Our job is the opposite: maximum net, even when it takes more work from us.
Start here
Request a real valuation.
Not an algorithm's guess — a prepared analysis of your home against actual recent sales, with the comps included so you can check our work. No obligation, no follow-up pressure.
Or call (512) 537-8623 — we answer.